Traffic Sources
Where visitors are actually coming from. Look at engagement time — anything under 15 seconds is a bad-fit visitor.
| Source |
Medium |
Sessions |
Avg Scroll |
Avg Engagement |
Google Ads Campaigns
If a campaign has 0 sessions, your ads aren't getting clicks yet (or UTM tags aren't set). If a campaign has sessions but low engagement, you're paying for wrong-fit clicks.
| Campaign |
Source |
Sessions |
Avg Engagement |
Top Landing Pages
Where visitors first land. If /start.html has very low traffic compared to /, your ads aren't deep-linking to the form.
| URL |
Device |
Sessions |
Avg Scroll |
Avg Engagement |
